Kowli Shop | Branding
KÖWLI SHOP wants to take a journey from the middle east to the west to promote unique and spirited art in bohemian fashion style.
The name “Kowli’ refers to gypsies who are well-known because of their nomad life, fashion style and jewelries.
KÖWLI SHOP logo consists of a symbol and a wordmark. Squares in diamond shapes are essential in Kowli’s clothing and jewelry designs, and in fact they are the main inspirations for the main structure of the logo. Letter “K”, “O” and the dots on “Ö” are incorporated into a square to shape Köwli’s logo mark.